Marketing and Public Relations

Credits: 
3

In this course students will learn the fundamentals of marketing as an ongoing practice for researching, planning, developing, promoting, delivering, and evaluating  library, information, knowledge, and related programs with the preferences and needs of customers, users, or patrons at the heart of the process.  Both public relations and advocacy are important subsets of marketing. Public relations can be defined as the necessary process of building mutual beneficial relationships between an organization and its publics. Advocacy is a priority subset of marketing which develops and sustains mutually beneficial connections through advancing the values and agendas of direct and indirect funders, influential customers or users, and other crucial supporters.

Offered in summer. Visit "Course Search" on MyDU to view course schedules.

Pre-Requisites: 
Course Number: 
LIS 761