Big Data and Competitive Intelligence


Competitive Intelligence (CI) uses legal and ethical means for efficiently discovering, developing and delivering timely, relevant new knowledge about the external environment. This course provides an overview of CI theories and best practices, and introduces the latest big data analytics and visualization techniques to facilitate effective decision making. Areas of studies include: spotting business trends, managing public relations crises, determining quality of research/education, preventing diseases, combating crimes, and more.

This course may be applied toward earning the Certificate in Data and Knowledge Management, the Certificate in Informatics, or the Certificate in Web Design.

Offered in spring. Visit "Course Search" on MyDU to view course schedules.


LIS 701 and LIS 704, or permission of instructor.

Course Number: 
LIS 884